Now, there is an official reseller with Ticketmaster. However, the Yankees require a "floor" on any ticket transactions. So, if you have tickets to, say, the Yanks playing Oakland on a Wednesday night and you want to dump it at any price, you can't. StubHub doesn't have such a restriction.
What the Yankees are doing is disallowing print-at-home tickets (from PDFs), saying it is a fraud risk. They will allow tickets to be on smart phones. Except you can only get those tickets through Ticketmaster, and there is no way to move it to any other seller's platform.
What gets interesting is what Lonn Trost, the COO of the Yankees, has said about the reseller issue:
Uh huh."The problem below market at a certain point is that if you buy a ticket in a very premium location and pay a substantial amount of money,” Trost said on WFAN Thursday morning. “It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and (another) fan picks it up for a buck-and-a-half and sits there, and it’s frustrating to the purchaser of the full amount.
“And quite frankly,” he added, “the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base."
http://www.nydailynews.com/sports/baseb ... -1.2536858