http://www.scmp.com/news/hong-kong/arti ... 0-kilogram
Here are some journalists' comments to a taste test (although they had reheated version instead of fresh-brewed):
Elephant - Aroma
Chris: Chocolatey and nutty, like milk chocolate and hazelnut
Patrick: very different; smells like chocolate
Amy: like Chinese medicine, sweet herbal tea
Elephant - Taste
Chris: I like the smell more than the taste; very different, too sweet
Patrick: It's not coffee, it's something else, not something to enjoy; too sweet
Amy: sour like Caffe Kenon coffee; full-bodied