Well, Cracker Barrel will be gone within a year.

[flockofseagulls104]

Go woke, go broke.

Shame. I used to love breakfast there. Even waiting for 1/2 hour to get in.

[silverscreenselect]

Cracker Barrel expects better profits despite a $5M tariff hit

The family-dining chain said improved productivity will help it weather the impact of tariffs on its retail shops. It was the latest sign that the chain's turnaround plan is working. Cracker Barrel had been working to expand its bottom line long before the tariffs hit. It has simplified its operations to boost productivity and has changed its pricing strategy to encourage trade up. The moves are part of a sweeping $700 million transformation plan launched last year that is starting to pay off just in time. Employees are happier. Hourly turnover in the period improved by 14 percentage points, and sentiment scores rose 2.3%.

Cracker Barrel reports third quarter 2025 fiscal results; increases expectation for fiscal 2025 earnings to between $215 million and $225 million

Third quarter total revenue was $821.1 million. Compared to the prior year third quarter, total revenue increased 0.5% Commenting on the third quarter results, Cracker Barrel President and Chief Executive Officer Julie Masino said, "Our third quarter performance exceeded our expectations and represents the fourth consecutive quarter of positive comparable store restaurant sales growth. We remain focused on executing our transformation plan and believe we are well-positioned to deliver a strong finish to the fiscal year."

I guess those "woke" Cracker Barrel employees and customers didn't hear Flock. Despite Flock's patronage, the company had been suffering through several years of declining business with an aging, shrinking customer base. Cracker Barrel is now appealing to a wider base that is spending more money and they've expanded their menu selections. They've added a loyalty program to encourage repeat business that supposedly has six million members. Younger people didn't see the appeal of the old-time decor and Cracker Barrel's longtime anti-gay reputation kept many customers away. For years, Po Folks (later Folks) had the same marketing strategy as Cracker Barrel, catering to "rustic charm." They're now out of business.

[flockofseagulls104]

What does being gay or straight have to do with a restaurant? Explain that to me.

[jarnon]

What does being gay or straight have to do with a restaurant? Explain that to me.

Cracker Barrel has been criticized for supporting Pride Month. In the 1990s, they got heat for discriminating against gays in hiring. Maybe they should just serve food and avoid politics.

Right-wingers called Cracker Barrel’s new logo “woke.” I can understand the aesthetic criticism but don’t see what that has to do with “woke.”

I think their biggest problem is that their name contains a derogatory word for Southern white people.

[flockofseagulls104]

What does being gay or straight have to do with a restaurant? Explain that to me.

Cracker Barrel has been criticized for supporting Pride Month. In the 1990s, they got heat for discriminating against gays in hiring. Maybe they should just serve food and avoid politics.

Right-wingers called Cracker Barrel’s new logo “woke.” I can understand the aesthetic criticism but don’t see what that has to do with “woke.”

I think their biggest problem is that their name contains a derogatory word for Southern white people.

In the 1990s, they got heat for discriminating against gays in hiring.

Any business or individual the left didn't like gets heat on any bullshit they could make up. It don't work anymore.

This business model certainly worked out well for Target and Bud Lite....

[elwoodblues]

Flock, you are going to have to help me out here. I had to Google Cracker Barrel to see what you are talking about, and apparently all they did was remove the man sitting next to the barrel from their logo.

I know that "woke" is conservative code for "anything I don't like," but I honestly don't see the problem here.

[flockofseagulls104]

Flock, you are going to have to help me out here. I had to Google Cracker Barrel to see what you are talking about, and apparently all they did was remove the man sitting next to the barrel from their logo.

I know that "woke" is conservative code for "anything I don't like," but I honestly don't see the problem here.

Google deeper.

Conservative code is another made-up leftist bullshit term like dog whistle. Unlike you, we don't have to hide what we think. We say it out loud.

[silverscreenselect]

Conservative code is another made-up leftist bullshit term like dog whistle. Unlike you, we don't have to hide what we think. We say it out loud.

Here's the facts, minus the chest pounding claims about "woke." Cracker Barrel sales were declining. Their core clientele, people like Flock, were getting older and in some cases dying off. Many of them did not return to the restaurants after the pandemic. The customers were not spending as much money. They weren't coming as often. They rarely came for dinner, which has the highest profit margins. They felt the menus were stale and "same old, same old." Many of the recipes and processes hadn't changed for decades. The restaurants were not attracting younger people, who preferred a brighter look to the restaurants, more comfortable seating, and alcohol sales. There were complaints about the quality of the food. Their gift shops, which you go through before getting into the serving area of the restaurant, were cluttered and had a flea market vibe to them. These are facts, not "woke" claims.

Julie Massino, who became CEO of Cracker Barrel in 2023, was not a DEI hire. She was the CEO of Taco Bell International before taking this job. The company did extensive market research and focus groups before starting the rebranding program. This included all aspects of the restaurant, including those in the kitchen areas. They streamlined preparation processes, improved employee training, and simplified each employee's duties. They have added items to the menu. These aren't exotic or "woke" dishes. They are country cooking staples like chicken and rice, banana pudding, pot roast (which has been very popular), and a hashbrown casserole shepherd's pie.

Cracker Barrel stock took a hit today with the new logo reveal, but that's going to be like a lot of short-term reactions. How many people quit buying Aunt Jemima products when the company renamed them to Pearl Milling Company? Cracker Barrel has a lot of "loyal" customers who have flooded social media in the last few days but they haven't been expressing their loyalty with their wallets. How often did they come? How much did they spend? The new breed of customers they're going for are younger, come more often, and spend more per trip. That's how you stay in business, not with aging penny-pinchers who adore nostalgia. (I label myself among the aging penny-pincher aspect of this.)

[flockofseagulls104]

Here's a perspective I wholeheartedly agree with. And I doubt that SSS has ever eaten at a Cracker Barrel.

The real reason Cracker Barrel has been struggling is that its service and food quality nose-dived after COVID, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.

They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them, the food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who’s been a loyal customer over the years has experienced this. It’s undeniable.

Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after COVID. It’s hard to find wait staff and cooks who always show up when they’re supposed to and take pride in their work.

Cracker Barrel executives refused to address those problems—problems that any customer would’ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever.

Because that’s what people want at an old country diner: gay race communism shoved in their faces.

The stupid rebrand in which executives stripped every last bit of charm and character from the company and its restaurants and stores was just the latest in a long line of attempts to set money on fire by breaking what didn’t need to be fixed and refusing to fix what was obviously broken.

Cracker Barrel had the simplest restaurant model possible, and it was one that made people fall and stay in love with the brand for decades: comfort food in a setting that reminded you of your grandparents’ home. The food was good, the people were kind, and the setting felt like a loving home filled with people who cared about each other. That was it.

And the moronic executives who’ve now destroyed something like $2 billion worth of that company’s value since 2020 have decided the last little bit of charm left in the place needed to have its soul ripped out and covered up with ship lap and geometric artwork and consultant-approved off-white paint. Forget your grandmother’s home-cooking after church—this is now IHOP by Joanna Gaines, complete with gay pride rainbows and in-your-face DEI sloganeering.

Cracker Barrel wasn’t just a company or a restaurant. It represented a slice of Americana that millions would desperately like to return to. A time where people worked with their hands, and prayed before meals, and didn’t bother locking their doors at night. The old soda signs reminded us that our money wasn’t always worthless and our country wasn’t always run by greedy bankers. We used to be a country that built things and conquered the frontier.

That’s the feeling that Cracker Barrel used to evoke, and it’s what made its customers so loyal. It’s why people would stop there for lunch during a long road trip instead of just grabbing fast food and getting back on the highway. It’s why people were happy to wait 30 minutes for a table after Sunday School and happily mill about the store until their table was ready.

And it’s that feeling and that America which the woke parasites in charge of Cracker Barrel deliberately sought to maliciously destroy. They refused to fix the actual problems and instead decided the real problem was its own customers, which it set out to re-educate.

I hope they had their fun, because Cracker Barrel is done. They killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends. If the stupid woke CEO Julie Felss Masino had the sense to lose the dumb prop glasses and stop looking down her nose at the millions of people who used to frequent Cracker Barrel, it would’ve been obvious to see.

But no. It was beyond her capabilities. It’s not that she’s dumb. Poor woke little Julie is just plain “eg-no-ra-moose.”

[silverscreenselect]

Here's a perspective I wholeheartedly agree with. And I doubt that SSS has ever eaten at a Cracker Barrel.

But no. It was beyond her capabilities. It’s not that she’s dumb. Poor woke little Julie is just plain “eg-no-ra-moose.”

I have eaten at Cracker Barrel, twice. Once in Charlotte on the way to my nephew's wedding, and once at the Norcross (Atlanta) Cracker Barrel a few weeks later. (I think I went once before years earlier, but I may have it confused with a Denny's that's in the same neighborhood.) Confession: I had a gift card a relative had given us for Christmas a couple of years earlier. But that's in keeping with my usual methodology of seeking places to eat where I can get bargains. The food was okay but certainly not memorable, and I wasn't impressed by the "rustic" decor and all the cheap junk for sale in the gift shop.

As for the criticisms of the CEO, you can look at the numbers. Revenue is up. Profits are up. Customers are visiting more often and spending more money per visit. They are attracting new young customers who don't come after church on Sunday but for dinner during the week where they spend more money. Your critique didn't address all the substantive changes the company has made in the last couple of years but instead chose to focus exclusively on a supposedly gay agenda. I thought for a moment that the company had fired all their wait staff and replaced them with drag queens and guys in leather bikinis.

You can always tell when Flock or his "sources" have no facts on which to base their criticisms by the number of times that words like woke, gay, and trans show up in their comments.

[kroxquo]

Here's a perspective I wholeheartedly agree with. And I doubt that SSS has ever eaten at a Cracker Barrel.

The real reason Cracker Barrel has been struggling is that its service and food quality nose-dived after COVID, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.

They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them, the food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who’s been a loyal customer over the years has experienced this. It’s undeniable.

Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after COVID. It’s hard to find wait staff and cooks who always show up when they’re supposed to and take pride in their work.

Cracker Barrel executives refused to address those problems—problems that any customer would’ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever.

Because that’s what people want at an old country diner: gay race communism shoved in their faces.

The stupid rebrand in which executives stripped every last bit of charm and character from the company and its restaurants and stores was just the latest in a long line of attempts to set money on fire by breaking what didn’t need to be fixed and refusing to fix what was obviously broken.

Cracker Barrel had the simplest restaurant model possible, and it was one that made people fall and stay in love with the brand for decades: comfort food in a setting that reminded you of your grandparents’ home. The food was good, the people were kind, and the setting felt like a loving home filled with people who cared about each other. That was it.

And the moronic executives who’ve now destroyed something like $2 billion worth of that company’s value since 2020 have decided the last little bit of charm left in the place needed to have its soul ripped out and covered up with ship lap and geometric artwork and consultant-approved off-white paint. Forget your grandmother’s home-cooking after church—this is now IHOP by Joanna Gaines, complete with gay pride rainbows and in-your-face DEI sloganeering.

Cracker Barrel wasn’t just a company or a restaurant. It represented a slice of Americana that millions would desperately like to return to. A time where people worked with their hands, and prayed before meals, and didn’t bother locking their doors at night. The old soda signs reminded us that our money wasn’t always worthless and our country wasn’t always run by greedy bankers. We used to be a country that built things and conquered the frontier.

That’s the feeling that Cracker Barrel used to evoke, and it’s what made its customers so loyal. It’s why people would stop there for lunch during a long road trip instead of just grabbing fast food and getting back on the highway. It’s why people were happy to wait 30 minutes for a table after Sunday School and happily mill about the store until their table was ready.

And it’s that feeling and that America which the woke parasites in charge of Cracker Barrel deliberately sought to maliciously destroy. They refused to fix the actual problems and instead decided the real problem was its own customers, which it set out to re-educate.

I hope they had their fun, because Cracker Barrel is done. They killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends. If the stupid woke CEO Julie Felss Masino had the sense to lose the dumb prop glasses and stop looking down her nose at the millions of people who used to frequent Cracker Barrel, it would’ve been obvious to see.

But no. It was beyond her capabilities. It’s not that she’s dumb. Poor woke little Julie is just plain “eg-no-ra-moose.”

What is your source of this quote? It is an interesting perspective.

[flockofseagulls104]

Here's a perspective I wholeheartedly agree with. And I doubt that SSS has ever eaten at a Cracker Barrel.

The real reason Cracker Barrel has been struggling is that its service and food quality nose-dived after COVID, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.

They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them, the food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who’s been a loyal customer over the years has experienced this. It’s undeniable.

Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after COVID. It’s hard to find wait staff and cooks who always show up when they’re supposed to and take pride in their work.

Cracker Barrel executives refused to address those problems—problems that any customer would’ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever.

Because that’s what people want at an old country diner: gay race communism shoved in their faces.

The stupid rebrand in which executives stripped every last bit of charm and character from the company and its restaurants and stores was just the latest in a long line of attempts to set money on fire by breaking what didn’t need to be fixed and refusing to fix what was obviously broken.

Cracker Barrel had the simplest restaurant model possible, and it was one that made people fall and stay in love with the brand for decades: comfort food in a setting that reminded you of your grandparents’ home. The food was good, the people were kind, and the setting felt like a loving home filled with people who cared about each other. That was it.

And the moronic executives who’ve now destroyed something like $2 billion worth of that company’s value since 2020 have decided the last little bit of charm left in the place needed to have its soul ripped out and covered up with ship lap and geometric artwork and consultant-approved off-white paint. Forget your grandmother’s home-cooking after church—this is now IHOP by Joanna Gaines, complete with gay pride rainbows and in-your-face DEI sloganeering.

Cracker Barrel wasn’t just a company or a restaurant. It represented a slice of Americana that millions would desperately like to return to. A time where people worked with their hands, and prayed before meals, and didn’t bother locking their doors at night. The old soda signs reminded us that our money wasn’t always worthless and our country wasn’t always run by greedy bankers. We used to be a country that built things and conquered the frontier.

That’s the feeling that Cracker Barrel used to evoke, and it’s what made its customers so loyal. It’s why people would stop there for lunch during a long road trip instead of just grabbing fast food and getting back on the highway. It’s why people were happy to wait 30 minutes for a table after Sunday School and happily mill about the store until their table was ready.

And it’s that feeling and that America which the woke parasites in charge of Cracker Barrel deliberately sought to maliciously destroy. They refused to fix the actual problems and instead decided the real problem was its own customers, which it set out to re-educate.

I hope they had their fun, because Cracker Barrel is done. They killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends. If the stupid woke CEO Julie Felss Masino had the sense to lose the dumb prop glasses and stop looking down her nose at the millions of people who used to frequent Cracker Barrel, it would’ve been obvious to see.

But no. It was beyond her capabilities. It’s not that she’s dumb. Poor woke little Julie is just plain “eg-no-ra-moose.”

What is your source of this quote? It is an interesting perspective.

Another ex customer's opinion. And I agree. I won't be going there anymore.

[silverscreenselect]

What is your source of this quote? It is an interesting perspective.

Another ex customer's opinion. And I agree. I won't be going there anymore.

It's funny how all the comments from "ex-customers" I've seen online in the last couple of days use virtually identical phrasing, down to mentioning the half-hour wait for Sunday brunch? Didn't any of them wait 15 minutes or an hour? It's almost as if they're copying from the same right-wing source.

I also know that my daughter and her friends (who are also gay) refused to eat at Cracker Barrel for many years because of their perception, which was widespread in the gay community, that Cracker Barrel was hostile towards gays. The company's "woke" agenda is a matter of doing some long overdue damage control.

It's also interesting that the criticisms noted by Flock's source revolve around a perceived reduction in the quality of the food after COVID. That's one reason the company engaged in this massive rebranding in the first place. The source didn't mention any of the menu changes, the loyalty program, the serving of alcohol (a big profit margin item), and improved training and staffing responsibilities. Adding pot roast and banana pudding to the menu of a country restaurant seems like a smart idea to me. Instead, they chose to focus on the logo change, eliminating the dark rustic decor (which struck me as kind of creepy when I went there), and the woke, gay agenda.

I'm curious how often Flock actually went to Cracker Barrel in the past.

Here's a description of the pot roast they've added to the menu: "Slow-Braised Pot Roast—A family classic featuring slow-roasted rib roast, carrots, onions and celery in a savory, homestyle gravy with mashed potatoes, choice of classic side and Buttermilk Biscuits or Corn Muffins." That doesn't sound very woke to me.

[Weyoun]

Here's a perspective I wholeheartedly agree with. And I doubt that SSS has ever eaten at a Cracker Barrel.

The real reason Cracker Barrel has been struggling is that its service and food quality nose-dived after COVID, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.

They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them, the food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who’s been a loyal customer over the years has experienced this. It’s undeniable.

Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after COVID. It’s hard to find wait staff and cooks who always show up when they’re supposed to and take pride in their work.

Cracker Barrel executives refused to address those problems—problems that any customer would’ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever.

Because that’s what people want at an old country diner: gay race communism shoved in their faces.

The stupid rebrand in which executives stripped every last bit of charm and character from the company and its restaurants and stores was just the latest in a long line of attempts to set money on fire by breaking what didn’t need to be fixed and refusing to fix what was obviously broken.

Cracker Barrel had the simplest restaurant model possible, and it was one that made people fall and stay in love with the brand for decades: comfort food in a setting that reminded you of your grandparents’ home. The food was good, the people were kind, and the setting felt like a loving home filled with people who cared about each other. That was it.

And the moronic executives who’ve now destroyed something like $2 billion worth of that company’s value since 2020 have decided the last little bit of charm left in the place needed to have its soul ripped out and covered up with ship lap and geometric artwork and consultant-approved off-white paint. Forget your grandmother’s home-cooking after church—this is now IHOP by Joanna Gaines, complete with gay pride rainbows and in-your-face DEI sloganeering.

Cracker Barrel wasn’t just a company or a restaurant. It represented a slice of Americana that millions would desperately like to return to. A time where people worked with their hands, and prayed before meals, and didn’t bother locking their doors at night. The old soda signs reminded us that our money wasn’t always worthless and our country wasn’t always run by greedy bankers. We used to be a country that built things and conquered the frontier.

That’s the feeling that Cracker Barrel used to evoke, and it’s what made its customers so loyal. It’s why people would stop there for lunch during a long road trip instead of just grabbing fast food and getting back on the highway. It’s why people were happy to wait 30 minutes for a table after Sunday School and happily mill about the store until their table was ready.

And it’s that feeling and that America which the woke parasites in charge of Cracker Barrel deliberately sought to maliciously destroy. They refused to fix the actual problems and instead decided the real problem was its own customers, which it set out to re-educate.

I hope they had their fun, because Cracker Barrel is done. They killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends. If the stupid woke CEO Julie Felss Masino had the sense to lose the dumb prop glasses and stop looking down her nose at the millions of people who used to frequent Cracker Barrel, it would’ve been obvious to see.

But no. It was beyond her capabilities. It’s not that she’s dumb. Poor woke little Julie is just plain “eg-no-ra-moose.”

Typical convo here. SSS provides facts and details and you just offer some guy’s sexist opinion (a whole paragraph is making fun of how the CEO looks, like old fats who go to the Barrel are anything to look at). You still haven’t explained about how a logo change means something about the homos.

[Weyoun]

The big reminder, once again, is that folks whitefailure are just lapdogs who get told to bark at something, so they do. All the while complaining that “the other side” - which is really just kind of normal, empathetic humanity - is hopelessly thoughtless and deluded.

There’s gonna be a crisis at some point where Donald Trump is going to direct and approve of the murder of American citizens by our police/paramilitary forces, and whitefailure will bark at the tragically killed there, too, because he was told to do so.

[flockofseagulls104]

Um, yeah, of course. Facts and figures. From the usual sources and 'experts'. Ho Hum.

We'll see...

[silverscreenselect]

Um, yeah, of course. Facts and figures. From the usual sources and 'experts'. Ho Hum.

We'll see...

It's a pity you can't fire the officials who compile those figures or demand they resign like Trump can.

[flockofseagulls104]

Um, yeah, of course. Facts and figures. From the usual sources and 'experts'. Ho Hum.

We'll see...

It's a pity you can't fire the officials who compile those figures or demand they resign like Trump can.

Luckily, Trump can fire them before they do more damage. Ask the executives of Bud Light, Target and Jaguar how their rebranding went. And their customer base wasn't built so much on conservative, church going people. I'll go with my common sense opinion over whatever 'experts' and their opinions SSS can find any day. They've pretty much been wrong about everything.

Just like the officials who compile the statistics that ALWAYS have to get revised in a way that benefits the swamp.


https://www.foxbusiness.com/media/bud-l ... -exec-says
https://www.cnn.com/2025/08/20/business ... eo-cornell
https://www.foxbusiness.com/media/jagua ... -firestorm

[Weyoun]

Um, yeah, of course. Facts and figures. From the usual sources and 'experts'. Ho Hum.

We'll see...

It's a pity you can't fire the officials who compile those figures or demand they resign like Trump can.

Luckily, Trump can fire them before they do more damage. Ask the executives of Bud Light, Target and Jaguar how their rebranding went. And their customer base wasn't built so much on conservative, church going people. I'll go with my common sense opinion over whatever 'experts' and their opinions SSS can find any day. They've pretty much been wrong about everything.

Just like the officials who compile the statistics that ALWAYS have to get revised in a way that benefits the swamp.


https://www.foxbusiness.com/media/bud-l ... -exec-says
https://www.cnn.com/2025/08/20/business ... eo-cornell
https://www.foxbusiness.com/media/jagua ... -firestorm

Have you ever thought that it’s weird to give a shit about this stuff and it take it so seriously? You act like things are so terrible and that your life is so awful, and maybe it is, since you suck, but I have to think that if you have time to worry about what logo Cracker Barrel has, things are objectively OK.

Like I don’t really care what Target does otherwise. I need a place to buy cat food. They could sell dildos with your face on them and I would still need a place to buy cat food.

A long-standing board member is in the hospital quite ill right now. I don’t think he would’ve given two shits about Cracker Barrel anyway, and definitely not right now.

All you do is spread misery and mistrust. Find a handsaw and go fuck yourself!

[flockofseagulls104]

It's a pity you can't fire the officials who compile those figures or demand they resign like Trump can.

Luckily, Trump can fire them before they do more damage. Ask the executives of Bud Light, Target and Jaguar how their rebranding went. And their customer base wasn't built so much on conservative, church going people. I'll go with my common sense opinion over whatever 'experts' and their opinions SSS can find any day. They've pretty much been wrong about everything.

Just like the officials who compile the statistics that ALWAYS have to get revised in a way that benefits the swamp.


https://www.foxbusiness.com/media/bud-l ... -exec-says
https://www.cnn.com/2025/08/20/business ... eo-cornell
https://www.foxbusiness.com/media/jagua ... -firestorm

Have you ever thought that it’s weird to give a shit about this stuff and it take it so seriously? You act like things are so terrible and that your life is so awful, and maybe it is, since you suck, but I have to think that if you have time to worry about what logo Cracker Barrel has, things are objectively OK.

Like I don’t really care what Target does otherwise. I need a place to buy cat food. They could sell dildos with your face on them and I would still need a place to buy cat food.

A long-standing board member is in the hospital quite ill right now. I don’t think he would’ve given two shits about Cracker Barrel anyway, and definitely not right now.

All you do is spread misery and mistrust. Find a handsaw and go fuck yourself!

I cannot argue with your impeccable logic there, doc. Right to the point with indisputable reasoning.

[silverscreenselect]

They could sell dildos with your face on them and I would still need a place to buy cat food.

That's one way to get me to buy more at Target.

[flockofseagulls104]

They could sell dildos with your face on them and I would still need a place to buy cat food.

That's one way to get me to buy more at Target.

A little TMI from both of you.

[Beebs52]

Get a room.

[tlynn78]

It's a pity you can't fire the officials who compile those figures or demand they resign like Trump can.

Luckily, Trump can fire them before they do more damage. Ask the executives of Bud Light, Target and Jaguar how their rebranding went. And their customer base wasn't built so much on conservative, church going people. I'll go with my common sense opinion over whatever 'experts' and their opinions SSS can find any day. They've pretty much been wrong about everything.

Just like the officials who compile the statistics that ALWAYS have to get revised in a way that benefits the swamp.


https://www.foxbusiness.com/media/bud-l ... -exec-says
https://www.cnn.com/2025/08/20/business ... eo-cornell
https://www.foxbusiness.com/media/jagua ... -firestorm

Have you ever thought that it’s weird to give a shit about this stuff and it take it so seriously? You act like things are so terrible and that your life is so awful, and maybe it is, since you suck, but I have to think that if you have time to worry about what logo Cracker Barrel has, things are objectively OK.

Like I don’t really care what Target does otherwise. I need a place to buy cat food. They could sell dildos with your face on them and I would still need a place to buy cat food.

A long-standing board member is in the hospital quite ill right now. I don’t think he would’ve given two shits about Cracker Barrel anyway, and definitely not right now.

All you do is spread misery and mistrust. Find a handsaw and go fuck yourself!

No more weird than you being so het up over Flock having an opinion that you have to log in to post a <mostly> legible, rather foul rant about it..

[silverscreenselect]

Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh. The company promised customers in a statement that while its logo may be different, its values — “hard work, family, and scratch-cooked food made with care" — are not. “You’ve shown us that we could’ve done a better job sharing who we are and who we’ll always be,” the statement read, adding that Cracker Barrel will remain “a place where everyone feels at home, no matter where you’re from or where you’re headed.” “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the company said. “We’re truly grateful for your heartfelt voices.”

On Monday, the chain also shared an update on the man in the original logo, Uncle Herschel, who is said is still featured on menus and road signs and in stores. "He's not going anywhere — he's family," the company said in the statement. “We love seeing how much you care about our ‘old timer.’ We love him too,” the company said in its statement. “Uncle Herschel will still be on our menu (welcome back, Uncle Herschel’s Favorite Breakfast Platter), on our road signs, and featured in our country store.” “The things people love most about our stores aren’t going anywhere [either]: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee,” it read.

Cracker Barrel said its focuses remain country hospitality and generous portions of food at fair prices. The refresh, it said, was to ensure the restaurant will be there for the next generation. "That means showing up on new platforms and in new ways, but always with our heritage at the heart," it said. "We know we won't always get everything right the first time, but we'll keep testing, learning, and listening to our guests and employees."

https://www.nbcnews.com/business/busine ... rcna227088

Translation: the company apologizes for not communicating its rationale behind the changes better (which is true, explanations in trade journals aren't the same as a general press release that should have happened last week.) However, the logo stays, Uncle Herschel stays but not on the logo. The rest of the changes stay as well. And by the way, those criticizing the CEO for being an out-of-touch liberal with a woke, DEI agenda should know that everything the company is doing was test marketed at a handful of locations and extensively in focus groups before being rolled out nationwide.