http://www.broadcastnewsroom.com/articl ... ?id=519811
"This program is very well branded, and the average watcher is very familiar with the game and supporting graphics. We really wanted to bring a new level of excitement to the show, to provide both innovative design and function," explained Brian Aumueller Creative Director of Blue Room, the award-winning creative services agency. "To update the elements of the show the Blue Room team employed 3D-based geometry and beveled edges. Going 3D really gave us a lot of freedom and range to add textural and lighting effects that provide great emotion to the various elements of the show's established brand," he continued.