Interesting tidbit from MSNBC "First Read"
Posted: Tue Sep 09, 2008 10:32 am
gs comment: Expect some political ads in some unexpected places.
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*** The Price is Right? Speaking of targeting older white women, we’ve learned from an ad-tracking source that the McCain camp is buying network TV ads -- about $400,000 worth so far -- targeted to morning shows, game shows, and soap operas. There may be no more important group of voters than older white women, and buying daytime network TV might actually be a cheaper and more efficient way to reach these folks, say, in southern Ohio, than it is trying to buy the right syndicated show at the right time in the Cincy TV market. Plus, this is a good way for the McCain camp to see if they can get movement in some other states like Oregon or Washington, where if they had more time, Palin's candidacy might actually help just a tad.
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*** The Price is Right? Speaking of targeting older white women, we’ve learned from an ad-tracking source that the McCain camp is buying network TV ads -- about $400,000 worth so far -- targeted to morning shows, game shows, and soap operas. There may be no more important group of voters than older white women, and buying daytime network TV might actually be a cheaper and more efficient way to reach these folks, say, in southern Ohio, than it is trying to buy the right syndicated show at the right time in the Cincy TV market. Plus, this is a good way for the McCain camp to see if they can get movement in some other states like Oregon or Washington, where if they had more time, Palin's candidacy might actually help just a tad.