Disney Second Most Patriotic Brand in United States

[silverscreenselect]

Brand Keys has announced its annual survey of the 50 most patriotic brands in the United States. To no one's surprise, Jeep was named the most patriotic brand for the 22nd consecutive year. However, Disney puts in an appearance at number two, followed by Ford, Coca-cola, and Levi Strauss. Disney moved up to number two in last year's survey, replacing Wal-Mart. (Complete list in link.) Brand Keys is a marketing research firm specializing in brand research. In this survey, they interviewed 1,000 consumers aged 18 to 65, balanced by age, sex, and political affiliation to rate 1260 different brands to determine how well each brand resonates with people for the single value of "patriotism." (Other surveys frequently rate brands on traits such as reliability, quality, and customer care.)

So I guess all of Ron DeSantis's anti-Disney posturing hasn't had much effect with the public.

https://thecustomer.net/22nd-annual-mos ... ca-survey/