New Tide Pure Essentials With Baking Soda:

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etaoin22 · #1 Post by **etaoin22** » Sun Apr 20, 2008 5:17 pm

I think this TV ad runs in both US and Canada.

http://www.splendad.com/ads/show/1561-T ... aking-Soda

What interests me is the unstated cultural reference. The object being washed is a security blanket of a young child, and the music is Vince Guaraldi piano music from IIRC the first Charlie Brown special. Maybe they just didnt want to spend the money to the Schultz estate to make the reference expliict, but I suspect they were adding it as an "Easter Egg" special feature for those who think too much about cultural trivia....

Am I overinterpreting?

Are other ads doing this?

Bob Juch · #2 Post by **Bob Juch** » Sun Apr 20, 2008 5:43 pm

I'm glad someone other than LB pays attention to detergent commercials.

You got the right cultural reference.

#3 Post by **littlebeast13** » Sun Apr 20, 2008 7:06 pm

Tide Pure Essentials isn't that new. I think it came out late in 2006....

lb13