Yo quiero $42,000,000!
Posted: Tue Jan 27, 2009 4:59 pm
The 9th Circuit U.S. Court of Appeals has ruled that Taco Bell must pay $42 million to the creators of its once-ubiquitous "!Yo quiero Taco Bell!" advertising campaign. A jury found that the chihuahua campaign's creators weren't properly compensated for their work in 2003, but Taco Bell countersued advertising agency TBWA Chiat/Day, arguing that the fault for underpaying the creators was the agency's and not Taco Bell's.