Yo quiero $42,000,000!
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Bob Juch
- Posts: 27107
- Joined: Mon Oct 08, 2007 11:58 am
- Location: Oro Valley, Arizona
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Yo quiero $42,000,000!
The 9th Circuit U.S. Court of Appeals has ruled that Taco Bell must pay $42 million to the creators of its once-ubiquitous "!Yo quiero Taco Bell!" advertising campaign. A jury found that the chihuahua campaign's creators weren't properly compensated for their work in 2003, but Taco Bell countersued advertising agency TBWA Chiat/Day, arguing that the fault for underpaying the creators was the agency's and not Taco Bell's.
I may not have gone where I intended to go, but I think I have ended up where I needed to be.
- Douglas Adams (1952 - 2001)
Si fractum non sit, noli id reficere.
Teach a child to be polite and courteous in the home and, when he grows up, he'll never be able to drive in New Jersey.
- Douglas Adams (1952 - 2001)
Si fractum non sit, noli id reficere.
Teach a child to be polite and courteous in the home and, when he grows up, he'll never be able to drive in New Jersey.