NEW YORK (Hollywood Reporter) - NBC News has made a big pitch to the Facebook generation, offering users of the social-networking site the chance to test their knowledge using video from the network's vast archives.
The "What's Your ICue?" application pits Facebook members either one on one or in teams, answering trivia questions on current events, history, arts and technology. The NBC News archives are already being used to populate its educational site iCue.com.
NBC News CFO Adam Jones said Thursday that the original iCue is based on social networking, educating and gaming so it was natural to find a way to extend the brand on other platforms. The team hit upon a Facebook application after seeing how the social networking site has grown.
"There's no video trivia application on Facebook as it exists so we felt there was an opportunity to jump in," Jones said.
The idea came up earlier in the year but was developed in about 12 weeks beginning in August.
"All of the work was done in house at a very modest cost," Jones said.
Beyond the five categories of questions, Jones said there's plenty more where they came from. NBC News' iCue has about 12,000 videos to draw upon, and more topics and themes are in the works.
Reuters/Hollywood Reporter
NBC offers trivia game to Facebook users
-
Bob Juch
- Posts: 27106
- Joined: Mon Oct 08, 2007 11:58 am
- Location: Oro Valley, Arizona
- Contact:
NBC offers trivia game to Facebook users
I may not have gone where I intended to go, but I think I have ended up where I needed to be.
- Douglas Adams (1952 - 2001)
Si fractum non sit, noli id reficere.
Teach a child to be polite and courteous in the home and, when he grows up, he'll never be able to drive in New Jersey.
- Douglas Adams (1952 - 2001)
Si fractum non sit, noli id reficere.
Teach a child to be polite and courteous in the home and, when he grows up, he'll never be able to drive in New Jersey.
-
Rafferbee
- Posts: 758
- Joined: Thu Sep 11, 2008 11:43 am
- Location: Columbia, MD
- Contact:
Re: NBC offers trivia game to Facebook users
I added the application. It's fun. The only problem is that sometimes I want to watch the whole news archive clip, but the faster I pick my answer, the more points I get. But even if I don't know it, if I watch the video, the answer will be mentioned by the end of the clip.
Right now the featured matchup is Stanford vs. Harvard. Harvard is winning, 40,458 to 38,403. Last week, NYU beat Columbia.
Right now the featured matchup is Stanford vs. Harvard. Harvard is winning, 40,458 to 38,403. Last week, NYU beat Columbia.